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Current Advertising News Today Does Facebook Advertising Work? BOSTON, MA-- - On the eve of Facebook's initial public offering , the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream ... Wed, 16 May 2012 06:56:00 -0700 HD Advertising for Hispanic TV Audiences Lags Behind National Averages Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video ... Tue, 15 May 2012 11:23:00 -0700 GM plans to stop advertising on Facebook (Reuters) - General Motors Co will stop advertising on Facebook, a move that comes during the same week the social networking website is due to go public. The U.S. automaker confirmed a report by the Wall Street Journal. A source familiar with the automaker's plans said GM's marketing executives decided Facebook's ads had little impact on consumers. GM said it will still have Facebook pages ... Tue, 15 May 2012 15:08:19 -0700 Turn Expands Video Advertising Capabilities, Updates Product Names REDWOOD CITY, CA-- - Turn today expanded its cross-channel campaign management capabilities with the introduction of advanced video advertising features: video engagement optimization and video companion ... Wed, 16 May 2012 05:00:00 -0700 SKECHERS Announces Global Settlement in Advertising Cases Skechers USA, Inc. today announced that it has settled all domestic legal proceedings relating to advertising claims made in connection with marketing its toning shoe products, including its Shape-ups® line of shoes. Wed, 16 May 2012 08:05:00 -0700 |
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