While #URL #shorteners have been around for a long time, they started being heavily used recently with the rise of Twitter. If you are wondering what a URL shortener is, this is an online application that converts a regular #URL into its condensed format.
To shorten the link you only need to copy and paste it into the #software of your choice then click on "shorten" and within seconds you will have your condensed link.
Advantages of URL #shorteners
They make links more manageable
Many links are long and wordy for SEO reasons. Since they are long, they are usually very hard to share on emails, WebPages, and on social media platforms such as Twitter and Facebook. When the URLs are shortened, they become easy to share.
That make it easy to track and compile click data
Recent studies have shown that URL shorteners play a major role in providing data that shows the number of people who have clicked on a link, the most clicked link, and other information.
The data collected is of great importance to webmasters and companies. This is because the information shows where the traffic is coming from and the things that people are most interested in.
By collecting the data, #webmasters and companies are able to develop products that are focused on the needs of the people.
Make links have an aesthetic appeal
Many readers on social media have short attention spans; therefore, you should get straight to the point when using the platforms. If you are using Twitter, using a long link will make your tweets appear cluttered and people will not be interested in reading your tweets.
When you use a shortened URL, your tweets appear less cluttered which attracts people to read what you are saying.
While shortened links are great especially in social media, you should be careful when using them. For example, you should be very careful when clicking on them. This is because they can lead you to a malicious website that can harm your computer or compromise your privacy.
Another caution you need to take is to ensure that you use a shortening tool that is owned by a reputable company. This is because there are some tools that tend to change your link and replace it with another. Some tools also don't convert the URLs properly.
To be on the safe side you should always do your research and only settle on the most reputable company.