How To Get Reporters To Use Your URL In Their Stories

Error Saving Reaction

How To Get Reporters To Use Your URL In Their Stories

So you finally landed that big interview with the #local media outlet. Congratulations! Now, how do you go about getting the reporter to use your website URL in their story?

Don't just flat out ask the reporter to print your #website #address in their article - you'll just annoy them. They're already giving you free publicity, and if you start pushing, then they will do what comes naturally and push back.

Instead, give them a good reason to include your #URL in their story. Here are five different ways:

    1. Identify your company by your URL. Instead of saying your company is My Really Cool Company, call it MyReallyCoolCompany.com.

    1. Offer free information at your website. For example, if you're a plumber then it could be a free report on "How Not to Get Ripped Off When You Hire a Plumber." If you're teaching people to make money from home, it could be "10 Businesses You Can Start For Under $300 and Run From Home." It doesn't have to be a long report or contain a whole lot of complex information. For example, people love checklists and cheat sheets because they're quick and easy to implement and can be extremely helpful in imposing some order on an otherwise difficult or confusing situation like remodeling your home, buying a new car, etc.

    1. Offer a free service at your #website, or a free consultation if your services are time intensive.

    1. Offer a free survey or quiz to determine if they have "x" problem, etc. Interactive or multimedia elements like free software, games, music, and videos are perfect because they cannot be acquired in any other way but by visiting your website.

  1. Hook them in the interview, reel them in on the website. Give the reporter several tips on how to solve a problem, and then tell him that his audience can find 17 more tips at your website.

Whatever you do, make sure that the focus is on giving the reader something of value when they visit your website, whether it's just for the information they'll find there or for a specific free gift you're offering in exchange for their email address. Your goal is to make the reporter want to share your URL, rather than begging her to share it. If she feels that including your URL is more a service to her readers than a favor to you, she's more likely to share it.

This can make a world of difference in whether or not your URL makes it into the article, as well as how prominently it is featured and the effort the reporter makes in sending readers there. And when you provide the right incentive, you'll also find that many more readers will find their way to your website.

Learn how you can use the skills you already have to create the income and lifestyle you deserve by picking up my free report at http://www.StartingABusiness123.com

Often holding multiple positions within the organizations she's owned and managed over the last 18 years, Veronica J. Kirchoff has attained 14 years of bookkeeping and accounting experience, 13 years of web and graphic design experience, 7 years of writing and editing experience, 6 years of advertising and marketing experience, and 5 years of e-commerce development experience.

Views: 232
0
0
0
Author: Regular Articles
Veronica offers a wide variety of business and marketing training programs and coaching at http://www.VeronicaKirchoff.com
Tell a friend
Average rating:
(0 votes)
Average rating from Reviews:
(0 votes)

Write a review

Reviews

Zacks Industry Outlook Highlights: Freeport-McMoRan, Newmont Mining, Golden Star Resources, Randgold Resources and Kinross Gold

Zacks Industry Outlook Highlights: Freeport-McMoRan, Newmont Mining, Golden Star Resources, Randgold Resources and Kinross Gold Read More

Gold Mining Stock Outlook - Sept. 2017

Gold Mining Stock Outlook - Sept. 2017 Read More

Why Freeport-McMoran (FCX) Stock Might be a Great Pick

Freeport-McMoran (FCX) is seeing solid earnings estimate revision activity, and is a great company from a Zacks Industry Rank perspective. Read More

Friend of slain Georgia Tech student: 'If Scout was more gender-conforming, would it have been different?'

Scout Schultz, a Georgia Tech student, was shot by campus police on Saturday night, and a protest two days later led to arrests. In the aftermath of those events, Yahoo Lifestyle talked to a friend... Read More

How to Make Healthy Leftover Turkey Tacos

These tacos get a healthy makeover by using turkey as the main lean protein. It all comes together with some beans, avocado, and a little cheese. Watch the video to learn how to make this easy... Read More

Little People, Big World's Audrey Roloff Just Gave Birth to Her First Child

It's a girl! Read More

Mel Brooks: ‘Blazing Saddles’ Would Never Be Made in Today’s ‘Stupidly Politically Correct’ Culture

“Blazing Saddles” may be a groundbreaking comedy, but director Mel Brooks doesn’t think Hollywood would make the iconic Western parody in this current “stupidly politically correct” climate. The... Read More

Box Office: 'Kingsman: The Golden Circle' Unseats 'It' as 'Lego Ninjago' Disappoints

Kingsman: The Golden Circle is the new ruler of the box office. The sequel from Fox is expected to earn $39 million this weekend from 4,003 locations. That’s slightly below where tracking had... Read More

Bradley Cooper-Lady Gaga’s ‘Star Is Born’ Moves to May 2018

Warner Bros.’ “A Star Is Born” remake starring Stefani Germanotta (Lady Gaga) and Bradley Cooper, who is also directing, is moving up its release to May 18, 2018. The pic was originally set to open... Read More

White House officials defend Trump, say athletes 'can do free speech on their own time'

Treasury Secretary Steve Mnuchin defended Trump’s call for NFL players who kneel during the national anthem to be suspended or fired. “It’s not about free speech,” Mnucin said Sunday. “They can do... Read More

In wake of U.N. speech, Kim calls Trump a ‘dotard.’ Trump fires back at ‘madman.’

President Trump and North Korean leader Kim Jong Un have unleashed personal attacks on one another after the U.S. commander in chief’s speech at the United Nations. “Kim Jong Un of North Korea,... Read More

As Russia probe turns to fake Facebook ads, Trump follows with a tweet

President Trump continued his efforts to belittle accusations of Russian meddling in the 2016 election on Friday, turning to the latest set of charges, involving targeted political ads placed on... Read More

Reluctant champion: How Nadia Murad has become the international face of Yazidi suffering – and resilience

Weeks earlier, Nadia Murad had been ripped from her village by Islamic State (ISIS) fighters who murdered her family and took her captive. Along with other young Yazidi women, she was transported... Read More

Readers write: The work of downsizing, evidence of climate change, hopeful coverage on famine

Regarding the Aug. 21 Monitor Daily story “Home prices, and a thought shift, give ‘small living’ a boost”: Interesting concept. My friend has done it, downsizing and living in a tiny apartment.... Read More

Time for the world to step up on Rohingya issue, Aung San Suu Kyi’s astounding hypocrisy, Irma’s destruction in Britain’s Caribbean islands, The US should stop saber rattling, On the Nadal-Federer comeback

“It is high time the world made an all-out effort to stop the ongoing pogrom against Myanmar’s minority Rohingya...,” writes Mohammad Amjad Hossain. “The pogrom resembles those crimes perpetrated... Read More