How To Get Reporters To Use Your URL In Their Stories

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How To Get Reporters To Use Your URL In Their Stories

So you finally landed that big interview with the #local media outlet. Congratulations! Now, how do you go about getting the reporter to use your website URL in their story?

Don't just flat out ask the reporter to print your #website #address in their article - you'll just annoy them. They're already giving you free publicity, and if you start pushing, then they will do what comes naturally and push back.

Instead, give them a good reason to include your #URL in their story. Here are five different ways:

    1. Identify your company by your URL. Instead of saying your company is My Really Cool Company, call it

    1. Offer free information at your website. For example, if you're a plumber then it could be a free report on "How Not to Get Ripped Off When You Hire a Plumber." If you're teaching people to make money from home, it could be "10 Businesses You Can Start For Under $300 and Run From Home." It doesn't have to be a long report or contain a whole lot of complex information. For example, people love checklists and cheat sheets because they're quick and easy to implement and can be extremely helpful in imposing some order on an otherwise difficult or confusing situation like remodeling your home, buying a new car, etc.

    1. Offer a free service at your #website, or a free consultation if your services are time intensive.

    1. Offer a free survey or quiz to determine if they have "x" problem, etc. Interactive or multimedia elements like free software, games, music, and videos are perfect because they cannot be acquired in any other way but by visiting your website.

  1. Hook them in the interview, reel them in on the website. Give the reporter several tips on how to solve a problem, and then tell him that his audience can find 17 more tips at your website.

Whatever you do, make sure that the focus is on giving the reader something of value when they visit your website, whether it's just for the information they'll find there or for a specific free gift you're offering in exchange for their email address. Your goal is to make the reporter want to share your URL, rather than begging her to share it. If she feels that including your URL is more a service to her readers than a favor to you, she's more likely to share it.

This can make a world of difference in whether or not your URL makes it into the article, as well as how prominently it is featured and the effort the reporter makes in sending readers there. And when you provide the right incentive, you'll also find that many more readers will find their way to your website.

Learn how you can use the skills you already have to create the income and lifestyle you deserve by picking up my free report at

Often holding multiple positions within the organizations she's owned and managed over the last 18 years, Veronica J. Kirchoff has attained 14 years of bookkeeping and accounting experience, 13 years of web and graphic design experience, 7 years of writing and editing experience, 6 years of advertising and marketing experience, and 5 years of e-commerce development experience.

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Veronica offers a wide variety of business and marketing training programs and coaching at
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