The Hidden Power of Online Manual

Error Saving Reaction

The Hidden Power of Online Manual

The Hidden Power of Online ManualWriting software manuals is boring, isn't it? We often think: "My software is easy to use. The user interface is intuitive. Why should I waste so much time for writing the document which nobody reads anyway?" Sometimes it's true ? I've never read the WinZip or Internet Explorer manuals ? everything seems clear without explanations. Nevertheless, even if your manual doesn't help to your software users, it may help to you. Publish your manual online and turn its hidden power into the real benefits for your business.Online Manual Makes Your Web Site VisibleUser manual is a huge bunch of words, the highly targeted words, which are specific for your software market. For instance, if you develop a database management system, its user guide will certainly contain such words as "database", "query", "transaction", "table", "record", and etc. On the other hand, people use these words in their queries when they are looking for a database management solution on the Google, Yahoo, or other search engine. Let the interested people to find your web site and your product. Upload your manual on your web server and make it available for indexing by search engine spiders. This area specific content will make your web site and your software more visible to potential customers. Making the user guide available online will increase your web site rank in relevant search results and will bring highly targeted traffic to web your site. Let the manual to work not only for your users, but for you as well.Online Manual Saves Your TimeA picture worth a hundred words. Those who are engaged in user support know this for sure. When replying to user concerns, very often we have to write sentences like this "Open the Document settings dialog. Choose the External modules tab. Select the 'ABC Spell Checker' in the module list. Enter your registration key and verification code in the corresponding text fields which will appear at the bottom of the window. Then, press Activate". If your application is simple the user will likely understand you right and will do everything as you have explained. However, if your application is a complex system with lots of setting windows which behave differently in various modes, the user may be puzzled which window and which fields do you mean. In this case you risk getting into a long conversation by repeatedly explaining the same things again and again.The screenshot could be a very helpful illustration of your explanations. You may run your application, go to the certain window, open that tab page, activate the corresponding item in the list. Then make the screenshot of the window by using Alt+PrtSc key combination or another screen capture tool, save the picture in a file, and finally attach it to your message. Sometimes it's also necessary to add callouts, annotations and other enlightenments to the screenshot picture. Thus, you have to launch your image editor and to manually draw all the elements required. As you see, it may takes up to a half hour to reply to a single message only. And how many messages are yet in the queue?Having the screenshots prepared is a good approach which may save your time. But having screenshots already prepared together with callouts, explanations, and annotations is a great approach which will save you much more time. Most likely, you have all that stuff prepared in your software manual but it's not very polite to reply to the user: "Read that fantastic manual". User may have no idea where the manual is on the PC and on what page is the looked-for solution located. On the other hand, you may also have no time to manually cut particular pages with screenshots and related instructions from the manual and to attach them to each support message. The solution is easy. Put your manual on your web site in the form of HTML pages. Make all the pictures, screenshots with callouts, descriptions, and instructions accessible for every user. When you are processing another support request, simply insert an URL link to the appropriate page of your online manual and add just a few clarification words ? more words and pictures are already on that page. You will save much time and nerves because you will be sure that the user is looking at the same thing which you are describing. At the same time, the user will get a fast solution which is supported by clear pictures and neat instructions.Online Manual Makes Your Products TrustworthyBesides the users get the faster and more helpful support, they also see that you did this tedious job ? writing the handy and well structured manual with great screenshots and clear explanations. They know that this job is boring and developers don't like to do it. Therefore, if you did it and if you did it perfectly, it means that you respect your customers, not only their money. Good manual means that you consider your business and product seriously yourself. This helps your business to look more credible and serious. So, make your manual available online and prove your respect to your existing and prospective users. Make them trusting in you and in your product before they even download a demo copy of it.Online Manual Brings SalesAs we see, the software manual which is a part of your web site generates a targeted traffic. The people may easily find your product because online help makes your web site more visible in relevant search results on the search engines. Those new visitors get more loyal when they see a well done help system. Also, if a prospect experiences difficulties with your software and asks for technical support, you may easily resolve the issue by referring the user to a certain page of your online help. With just a one click the user will see screenshots and explanations which will help them to settle the case. So, you have a motivated and targeted visitor, who feels loyal to your company and products, and whom you can easily help in case of a technical problem. The probability of such visitor ordering a license is several times higher than of the average one.Don't miss these prospects. Don't lose the sales. Make your software manual a part of your web site and start receiving new sales that you have not ever dream about.
Views: 379
Author: Joey92
Tell a friend
Average rating:
(0 votes)
Average rating from Reviews:
(0 votes)

Write a review


Zacks Industry Outlook Highlights: Freeport-McMoRan, Newmont Mining, Golden Star Resources, Randgold Resources and Kinross Gold

Zacks Industry Outlook Highlights: Freeport-McMoRan, Newmont Mining, Golden Star Resources, Randgold Resources and Kinross Gold Read More

Gold Mining Stock Outlook - Sept. 2017

Gold Mining Stock Outlook - Sept. 2017 Read More

Why Freeport-McMoran (FCX) Stock Might be a Great Pick

Freeport-McMoran (FCX) is seeing solid earnings estimate revision activity, and is a great company from a Zacks Industry Rank perspective. Read More

Friend of slain Georgia Tech student: 'If Scout was more gender-conforming, would it have been different?'

Scout Schultz, a Georgia Tech student, was shot by campus police on Saturday night, and a protest two days later led to arrests. In the aftermath of those events, Yahoo Lifestyle talked to a friend... Read More

How to Make Healthy Leftover Turkey Tacos

These tacos get a healthy makeover by using turkey as the main lean protein. It all comes together with some beans, avocado, and a little cheese. Watch the video to learn how to make this easy... Read More

Little People, Big World's Audrey Roloff Just Gave Birth to Her First Child

It's a girl! Read More

Mel Brooks: ‘Blazing Saddles’ Would Never Be Made in Today’s ‘Stupidly Politically Correct’ Culture

“Blazing Saddles” may be a groundbreaking comedy, but director Mel Brooks doesn’t think Hollywood would make the iconic Western parody in this current “stupidly politically correct” climate. The... Read More

Box Office: 'Kingsman: The Golden Circle' Unseats 'It' as 'Lego Ninjago' Disappoints

Kingsman: The Golden Circle is the new ruler of the box office. The sequel from Fox is expected to earn $39 million this weekend from 4,003 locations. That’s slightly below where tracking had... Read More

Bradley Cooper-Lady Gaga’s ‘Star Is Born’ Moves to May 2018

Warner Bros.’ “A Star Is Born” remake starring Stefani Germanotta (Lady Gaga) and Bradley Cooper, who is also directing, is moving up its release to May 18, 2018. The pic was originally set to open... Read More

White House officials defend Trump, say athletes 'can do free speech on their own time'

Treasury Secretary Steve Mnuchin defended Trump’s call for NFL players who kneel during the national anthem to be suspended or fired. “It’s not about free speech,” Mnucin said Sunday. “They can do... Read More

In wake of U.N. speech, Kim calls Trump a ‘dotard.’ Trump fires back at ‘madman.’

President Trump and North Korean leader Kim Jong Un have unleashed personal attacks on one another after the U.S. commander in chief’s speech at the United Nations. “Kim Jong Un of North Korea,... Read More

As Russia probe turns to fake Facebook ads, Trump follows with a tweet

President Trump continued his efforts to belittle accusations of Russian meddling in the 2016 election on Friday, turning to the latest set of charges, involving targeted political ads placed on... Read More

Reluctant champion: How Nadia Murad has become the international face of Yazidi suffering – and resilience

Weeks earlier, Nadia Murad had been ripped from her village by Islamic State (ISIS) fighters who murdered her family and took her captive. Along with other young Yazidi women, she was transported... Read More

Readers write: The work of downsizing, evidence of climate change, hopeful coverage on famine

Regarding the Aug. 21 Monitor Daily story “Home prices, and a thought shift, give ‘small living’ a boost”: Interesting concept. My friend has done it, downsizing and living in a tiny apartment.... Read More

Time for the world to step up on Rohingya issue, Aung San Suu Kyi’s astounding hypocrisy, Irma’s destruction in Britain’s Caribbean islands, The US should stop saber rattling, On the Nadal-Federer comeback

“It is high time the world made an all-out effort to stop the ongoing pogrom against Myanmar’s minority Rohingya...,” writes Mohammad Amjad Hossain. “The pogrom resembles those crimes perpetrated... Read More